Jimmy Morales, S.A. de CV, is the company in charge of organizing the NASCAR PEAK Mexico Series, which was a success in all areas in the 2021 season, despite the second consecutive year of the pandemic, to reiterate its position as the best sports car series in our country and Latin America, keeping the strictest health security measures, while we reach the long-awaited normality. Here is a brief summary of achievements.
• It is the only championship endorsed by NASCAR United States (The National Association for Stock Car Auto Racing, Inc.) in Latin America.
• During 2021 it had 12 dates, seven cities visited (Tuxtla Gutiérrez, Querétaro, Puebla, Aguascalientes, San Luis Potosí, Monterrey and Guadalajara), 75 drivers and more than 50 cars in three categories (NASCAR PEAK, NASCAR Challenge and Trucks México Series). , in what was his fifth year in the so-called “new era”.
• The series (with PEAK, Telcel, CommScope, General Tire and Infinitum as official sponsors, among others) had an estimated 300+ brand sponsors in the different teams, who used it as an excellent means of public relations, promotion, image and sales, within sport marketing.
• It had a professional team with more than 250 members on the track, including officials, engineers and technical inspection, as well as trained personnel in the first intervention units, and a caravan of almost 800 people per event.
• It garnered more than 11,800 minutes of television coverage, 384 press releases and more than 3,000 internet releases, plus 1.1 million Facebook followers, for a return on investment of $2.4 million.
• It was seen by more than 60 million telehomes in 19 countries, through Fox Sports and Claro, as well as by 13.4 million viewers on local television stations.
• In the season finale, held at the Miguel E. Abed International Racetrack in Puebla, with a red traffic light by the health authorities, more than 25,000 people attended; and a previous event in the streets of the state capital called Parade, where fans enjoyed the NASCAR universe, in a joint effort with the Secretary of Tourism of the State of Puebla.
• It featured hospitalities throughout the season for special guests (businessmen, officials and personalities from different fields).
• It was the only Mexican series with an Official Program & Magazine and Official Yearbook, both printed and digital, in Spanish and English; made with high quality standards, which serve to inform and unite the NASCAR community, and as marketing and advertising tools for those involved.
